FOR IMMEDIATE RELEASE
October 8, 2008

Contact: The HealthCentral Network
Lucie Leblois, Director of Marketing

703.302.1053

The HealthCentral Network Names Peter A. Horn
Chief Revenue Officer

Arlington, VA — The HealthCentral Network, Inc. (www.HealthCentral.com) announced today that Peter A. Horn has joined the company as Chief Revenue Officer. Horn is responsible for all sales, advertising operations, sales marketing, trade marketing, and customer service functions for the company. He also oversees the development, execution, and production of all the company’s revenue streams and will be leading HealthCentral’s ad relationship with IAC/InterActiveCorp (NYSE: IACI).

Horn brings an extensive background in digital media strategy, having had 12 years of experience in interactive media sales at such firms as Microsoft, The Weather Channel, and CBS Sportsline. Prior to joining HealthCentral, he served as one of the top performing regional sales leads at Microsoft. During his seven-year tenure at Microsoft, Horn led sales teams that consistently achieved record year-over-year revenue growth and also helped build the East Region for the Account Services Group through a series of categories including health.

Before joining Microsoft, Horn co-founded and served as Executive Vice President of HoopsTV, a multimedia basketball entertainment company. At HoopsTV he was responsible for developing and overseeing the national offline and online sales strategy and sales team.

At CBS Sportsline and The Weather Channel, Horn developed and managed online sales strategies and consistently led award-winning teams which delivered successful, targeted and creative solutions for his clients, which included Pfizer and Johnson & Johnson among other top brands. 

“Peter’s proven leadership, expertise and performance in interactive advertising will take HealthCentral’s client offerings to a new level,” said Christopher M. Schroeder, CEO of The HealthCentral Network. “His experience and understanding of marketers’ needs is crucial to the continued aggressive growth of our company. He brings a combination of high-performance marketing solutions for marketers’ specific needs, and a level of tenacious professionalism that will accelerate our continued double-digit growth.”

"I am thrilled to join a team that thrives on innovation and is dedicated to providing consumers and clients with engaging health experiences," Horn said. “I am looking forward to providing value and relevance to the advertisers with which HealthCentral currently works as well as growing the stable of marketers who wish to communicate directly with their consumers on HealthCentral’s condition- and wellness-specific sites.”

About The HealthCentral Network

The HealthCentral Network, Inc. (www.HealthCentral.com) is a leading online health resource, with more than 35 condition-specific and wellness sites. By offering connections to renowned experts, a network of patients and caregivers who share "real world" experience, and in-depth information, sites in The HealthCentral Network make a meaningful difference in the lives of patients and caregivers. The HealthCentral Network also manages the highest-quality health advertising network, not building size for size's sake but engaging qualified audiences who value and connect with information from marketers on their terms.

The HealthCentral Network was acquired in 2005 by Polaris Venture Partners, The Carlyle Group, Sequoia Capital, and Allen & Company. In January 2008, the Company received a significant minority investment from IAC/InteractiveCorp and additional investment from its original investors, and IAC CEO Barry Diller joined the company’s board of directors. In April 2008, HealthCentral and IAC Ad Solutions Network announced a new ad network relationship, expanding the collective reach to nearly 50 million monthly unique users.

HealthCentral's management team combines decades of interactive media, medical and journalism experience: CEO and President Christopher Schroeder was CEO and Publisher of Washingtonpost.Newsweek Interactive, the interactive subsidiary of The Washington Post Company (NYSE: WPO).

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